Building an online presence for your business has never been more important, and can have a massive impact on your success. When looking for a new product or service, the first thing most of us do is search Google - which is why it’s important for your business to be seen online.
You may already own a successful business and be wondering what the point of a website is when you have gotten so far without one. At Clear Horizon Digital we have collected five of the biggest benefits your business can receive from even the simplest of websites.
As we’ve already mentioned, it’s commonplace for consumers to Google businesses before buying products and services from them. By having a website that looks professional and provides quality information about your business you will gain the trust of your potential customers and stand out against your competitors. Even simple tricks like registering your business on Google maps with your location and contact information will go a long way to boosting your credibility as a business to win over customers.
Another important reason to have a website is to generate new business. Sure there’s traditional ways of getting leads, such as cold calling, but a website can bring customers to you. Once you have an online presence your website will act as a sales pitch allowing customers to learn more about your products or services. Not only that, but they will also know how to contact you leading to more sales for your business without you having to pick up a phone or send out emails!
At the heart of every business is providing great customer service and a website can do just that. You can help your customers by providing them with basic information such as hours of operation, location, explanations of products and services offered. They find out the information relevant to them quickly and easily without having to pick up the phone or send an email. Therefore you don’t get tied up answering simple queries, giving you back time to focus on more productive activities for your company.
A website should provide information on the products or services you are offering, this is important to your customer so they can ensure that your business is relevant to them and can meet their needs. It also acts as a platform to highlight why they should work with you instead of your competition. In addition, providing detailed information will increase your SEO (Search Engine Optimisation), listing you at the top of Google searches to make sure you reach potential customers.
There is no doubt that digital marketing can be a powerful, cost-effective tool for your business to generate genuine leads. Companies like Facebook and Google have developed algorithms that will show your ads only to prospects who are most likely to purchase your products or services.
That being said, if you want to run an ad campaign you need somewhere to send those potential customers too. This is where a website is so important, it acts as the home of your digital marketing efforts. As mentioned in our last point, it showcases your company’s products or services to convince them to work with you.
There’s no doubt that websites have an important part to play in how business is done today and can create more opportunities to reach customers and grow your company.
If you are interested in bringing your business online and want to learn more about how a website can help you please get in touch.